Business and personal growth books usually follow familiar outlines that take the reader on an important journey. Business books point readers toward money, and personal growth books set a course for fulfillment and happiness. SPIRAL: A CATALYST FOR INNOVATION AND EXPANSION takes a different, circular approach toward both.
Each chapter deals with different phases and stages of the Spiral method of understanding creativity. All humans go around and around the spiral. However, successful humans understand the processes involved and the pros and cons of each phase. From the hard work encountered in the Implementation phase, to the deep and imaginative thinking of the Inspiration phase, author Amy Simpkins turns the reader through the various cycles.
One of the more interesting aspects of SPIRAL is its insistence that all humans are all things–that each person isn’t just the dominant part of their personality. By beginning the book with the insight that everyone can be both introverted and extroverted, emotional and reserved, creative and logical, male and female, Simpkins busts the myths of other business/personal growth books that people fit into categories that dictate how they can and will achieve success. Simpkins reminds readers that tapping into all aspects of being human as they go through the spiral allows for growth to occur. Each trip through each phase allows for thinking and doing that calls on all aspects of a person’s creativity.
At it’s core, SPIRAL is about being human–it takes the proscriptive nature of business books and mixes it with human goodness and frailty to produce an honest account of how to move forward in business and life. By training, Simpkins is an engineer who once worked at NASA and is now a CEO and life coach. It’s an interesting combination–one that gives readers an engaging and informative book to help them use all of who they are to succeed.
Author Amy Simpkins takes humanity’s natural affinity for rest and renewal, for trial and error, for thought and action, and places all in SPIRAL, an easy to understand framework and unique book that paves the pathway for success.
~Greg Rideout for IndieReader