The Truth about Traditional Publishing

There will always be issues with whatever platform you use to create books. Just like there will always be flaws within the traditional system or indie system. Pick your poison, because nothing is 100% perfect.
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Why Book Bundling Is A Creative Way to Revive Interest in Older Books

We’ve talked a lot about books that you’ve decided to re-release, book updates, and getting your rights back from a publisher, but we’ve yet to discuss the book bundle.

Seductive Sales Copy for Book Authors

When they hear the term copywriting, most authors assume it’s only relatable to businesses trying to promote themselves online. That may be true up to some extent. But are we forgetting something?

8 Tips on Avoiding Burnout (from someone who knows!)

Trying to do all the things — is the surest way to get none of the things done. I know this well. Because I am a victim of burnout.
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7 Self-Publishing Marketing Strategies (That DO Work In 2018)

If there’s one thing constant in book marketing, it’s change. In fact, with more than 4,500 books published on a daily basis, it’s more true with each passing day. And if that scares you, well, it should.
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8 Tips on How to Effectively Promote Your Book on Social Media

The rise of social media changed the way writers promote themselves. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference.
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5 Ways to Build Your Local Market

How Marketing Locally Can Sell More Books
a stack of books on a wooden table
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5 Ways Your Book Must Stack Up to Bestsellers

The only thing that’s certain in book marketing is surprises. In fact, I’ve spent more than 18 years in the book marketing business as an indie author, and I am surprised all the time.

Should You Write a Series or a Stand-Alone?

It's important to have variety and to make sure, whether you're writing a series or a standalone, that you give your readers what they deserve — a quality, time-consuming, soul altering, reading experience.
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What You Need to Know about Book Marketing and Social Media!

Working smarter, not harder, applies to most things. And social media should be at the top of your list of strategies to streamline.

8 Rules to Help You Handle Bad Reviews

I remember it like it was yesterday, sometimes I still have nightmares. I was a fresh faced indie author. My shiny new book hit stores and I was THRILLED. It felt like this major accomplishment, I was up all night refreshing just waiting to see if people would love it as much as I did because that's what reviews were for right?
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How (and Why) to Revise Your Book

If you have an older book that just isn’t selling the way it used to, you’re not alone. And maybe your older book could have been better to start with.  But, once your book has been out for a while, you may be wondering if it’s time to move on or keep moving forward with your book marketing plan.  
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The 12 Step Checklist For Designing A World-Class Author Website

To help you create the best possible home for your books, we’ve created this checklist of attributes that will help you to make your site a success.
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14 Strategies for Indie Author Success

Success as an author doesn’t come from writing alone. And while…
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How to Manage Your Web Presence as an Indie Author

When you think of top brands, you probably think of companies like Starbucks and McDonald’s, right? You see them everywhere, and you can plan on a similar experience at every building with golden arches or a green siren.

6 Writing Exercises to Help You Start and Finish Your Novel

These six writing exercises will not only provide you with a refreshing break, but will also help further your in-development manuscripts — whether you’re at the start, middle or end of that process.
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18 Top Book Marketing Strategies to Put Into Practice in 2018

As indie authors we all want to sell books. To do this, we need to get better at book marketing. But with the individual strategies changing regularly, how can authors keep up with that?
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How to Price Your Book on Amazon (or Anywhere)

You’ve finally done it: you’ve finished that book you’ve…
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How to Write a Killer Amazon Bio and Sell More Books

As authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the wrong way to drive sales on Amazon and other sites.
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11 Pitfalls Every Indie Author Must Avoid!

If, as an indie author, you feel like you’re learning how to…
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9 Things to Consider Before Giving Up on Your Book

Penny Sansevieri, CEO and founder of Author Marketing Experts,…

Top 10 Self-Published Book Awards for Independent Authors (Legitimate)

If you're looking for self-published book awards, you're in the…

How to Promote Your Book Using Social Media

Writing a book and spending time on improving it is definitely an important process. And so is the marketing process.

How to Get an Agent to Request your Manuscript

Literary agents often receive over ten queries from authors a day – but they might only take on a couple of new clients each year.