If you want to sell more books, (and spoiler alert: we all do), you have to really know your reader.
Working smarter, not harder, applies to most things. And social media should be at the top of your list of strategies to streamline.
Marketing your book to the media is a great way to get exposure for your book. And while you may be tempted to go after the big national outlets right out of the gate, don’t...
As an indie author, realizing your dream of finally publishing that book that’s been in your head for years can seem like the ultimate goal. But deciding to publish a book today also means deciding...
Online book promotion is a great way to stay competitive and help your book reach a wider audience. But what shouldn’t be overlooked is smart local promotion.
By Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Did you know that 95% of books are sold via...
We’ve talked a lot about books that you’ve decided to re-release, book updates, and getting your rights back from a publisher, but we’ve yet to discuss the book bundle.
The only thing that’s certain in book marketing is surprises. In fact, I’ve spent more than 18 years in the book marketing business as an indie author, and I am surprised all the time.
By Penny Sansevieri (Originally posted 3/28/18) Success as an author doesn’t come from writing alone. And while even the most successful authors have books that just don’t sell, they are successful for a reason. They...