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14 Book Marketing Concepts that Lead to Success

There are a handful of book marketing strategies that are tried and true. And as such, authors can sometimes rely too heavily on these and miss out on the rest of the book marketing pie....

Creating Best-Selling Book Ideas

It’s one thing to write a book; it’s quite another to write a book that will sell. We all want to follow our passion, write our dream, and dance creatively with our muse.

6 Tips for Pitching to Local Media + How to Do It Effectively

Marketing your book to the media is a great way to get exposure for your book. And while you may be tempted to go after the big national outlets right out of the gate, don’t...

9 Local Book Promotion Tips That Really Work

Online book promotion is a great way to stay competitive and help your book reach a wider audience. But what shouldn’t be overlooked is smart local promotion.

How to Realign Your Book Marketing Strategies for Better Book Discovery

There’s no time like the present to assess what you’re doing and how well it’s working. From there you can realign your marketing efforts and start selling more books.

Why Street Teams, Super Fans, and Micro Influencers are Book Marketing Gold

Did you know that 95% of books are sold via personal recommendation? If that’s news to you, it shouldn’t be. Think about the last time a friend recommended a product to you. Did you look...

How to REALLY Reach Your Target Readers and Sell More Books!

If you want to sell more books, (and spoiler alert: we all do), you have to really know your reader.

How to Increase Your Book Sales and Exposure this Holiday Season

If you’ve ever wondered how to integrate the holidays into your book marketing efforts, below are some useful tips to help you go about doing so.

Hiring A Book Marketing Company? Here’s Everything You Need to Know

You’ve considered hiring a book marketing company to help with your promotional efforts, but do you have all the necessary information? And are you ready to work alongside them? First, the biggest thing that I am very...