Working smarter, not harder, applies to most things. And social media should be at the top of your list of strategies to streamline.
Online book promotion is a great way to stay competitive and help your book reach a wider audience. But what shouldn’t be overlooked is smart local promotion.
By Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Did you know that 95% of books are sold via...
We’ve talked a lot about books that you’ve decided to re-release, book updates, and getting your rights back from a publisher, but we’ve yet to discuss the book bundle.
The only thing that’s certain in book marketing is surprises. In fact, I’ve spent more than 18 years in the book marketing business as an indie author, and I am surprised all the time.
These six writing exercises will not only provide you with a refreshing break, but will also help further your in-development manuscripts — whether you’re at the start, middle or end of that process.
By Penny Sansevieri (Originally posted 3/28/18) Success as an author doesn’t come from writing alone. And while even the most successful authors have books that just don’t sell, they are successful for a reason. They...
If you have an older book that just isn’t selling the way it used to, you’re not alone. And maybe your older book could have been better to start with. But, once your book has...
By Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU (Originally posted on 3/3/18) You’ve finally done it: you’ve finished that book you’ve been wanting to write for...