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Social Media, Venting and the Importance of Finding Author Friends

Social media is like a really bad game of telephone, where you post one thing, and hours later you're sacrificing puppies in your backyard and claiming to be Harry Potter.

12 Things to Know about Book Marketing and Social Media

Working smarter, not harder, applies to most things. And social media should be at the top of your list of strategies to streamline.

Announcing the 2020 Discovery Awards Winners!

The 2020 winners are here, after a hard fought “battle of the books!” The judges on the IRDA panel included top people in all areas of the publishing industry, in concert with IndieReader’s trusty reviewers....

Your 13 Step (by Step) Guide to Releasing Your Book

I think most people have this vision of an author releasing a book and going, AGH that was nice, my work here is done, enjoy world, enjoy! That is so not the case when it...

9 Local Book Promotion Tips That Really Work

Online book promotion is a great way to stay competitive and help your book reach a wider audience. But what shouldn’t be overlooked is smart local promotion.

Why Street Teams, Super Fans, and Micro Influencers are Book Marketing Gold

Did you know that 95% of books are sold via personal recommendation? If that’s news to you, it shouldn’t be. Think about the last time a friend recommended a product to you. Did you look...

Announcing the 2019 Discovery Awards Winners!

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7 Tips for Maintaining Your Writing Goals in 2019

We've all been there, it's the end of the year and you're deciding what goals you want to set for yourself for a fresh start, hooray 2019!

Tips for Avoiding Awkward Author Photos

Listen up, authors: this is a great time to schedule ye dreaded publicity photos (kind of like head shots for actors or corporate photos for CEOs except, you know, authorly.)