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Advice from IR Approved Author Henk Pretorius: “Most of us believe we’re independent thinkers. We’re not.”

Rational Defiance: A Guide to Clear Thinking, Bold Action, and Living on Your Own Terms: Received a 4+ star review, making it an IndieReader Approved title.

Following find an interview with author Henk Pretorius:

1. What is the name of the book and when was it published? Book: Rational Defiance: A Guide to Clear Thinking, Bold Action, and Living on Your Own Terms published 3/3/2026.

2. What’s the book’s first line? “In April 1958, twenty-one-year-old Hunter S. Thompson wrote a letter to Hume Logan, a friend who had asked for life advice.” — which sets up the central question Thompson posed that the whole book orbits: whether to float with the tide, or swim for a goal.


3. What’s the book about? The pitch. Most of us believe we’re independent thinkers. We’re not. We’re trapped in what I call the Conformity Coma: an unconscious attachment to the status quo that keeps us following habits, expectations, and defaults that no longer serve us. The book diagnoses the three hidden traps that keep us stuck (Consistency, Compliance, and Complacency) and offers a practical framework called Rational Defiance: the deliberate decision to challenge the status quo when it stands in the way of something better. Not rebellion for its own sake, but a strategic, reasoned approach to living on your own terms.

4. What inspired you to write it? Two things bothered me. First, the Conformity Coma itself. I saw it everywhere, including in myself. I’d spent nearly a decade building a company, and when I finally had space to reflect after we sold it in 2018, I realized I’d been clinging to it long past the point it made sense. The pattern I’d studied academically as a cognitive psychologist – status quo bias – was running my own life. Second, I was frustrated by existing nonconformity advice. Most of it is vague (“follow your passion!”) or just swaps one script for another. I wanted something grounded in more than the cliche advice for nonconformists.

5. What’s the main reason someone should really read this book? Because the Conformity Coma is invisible until someone names it. Once you see it, you can’t unsee it. In your career, your relationships, your beliefs. This book gives you the clarity to recognize when the status quo isn’t serving you, and the tools to do something about it. And at less than 200 pages, it won’t waste your time getting there.

6. What do you do when you’re not writing? I run an AI transformation agency, and I’m building a new startup. And I spend time with my wife and two girls (who are growing up too quick).


7. What’s the best and hardest part of being an indie? Best: creative control. No one watered down the cover, the title, or the argument. Hardest: no one else is going to make it succeed. The book doesn’t market itself.


8. Which writer do you most admire? Bertrand Russell. Not just for his clarity of thought but for the consistency of his convictions — he defied Victorian morality, challenged religious orthodoxy, and protested war, all at personal cost. He’s actually in the book.

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