How-to-sell books and authors abound. As do motivational speakers on related subjects like personal branding and development, entrepreneurship, leadership development, and the like. What differentiates Brandin Wilkinson’s RETHINK SELLING from the rest is his short, punchy chapters and synopses, and common-sense framework. Beginning with the premise that 80 percent of sales is mindset, he then details what it takes to succeed, including habits to acquire, exercises to follow, and information to absorb. Readers don’t have to work in sales to benefit from his ideas and remedies.