By Penny Sansevieri (Originally posted 3/28/18) Success as an author doesn’t come from writing alone. And while even the most successful authors have books that just don’t sell, they are successful for a reason. They...
If you have an older book that just isn’t selling the way it used to, you’re not alone. And maybe your older book could have been better to start with. But, once your book has...
By Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU (Originally posted on 3/3/18) You’ve finally done it: you’ve finished that book you’ve been wanting to write for...
As authors, we often don’t spend enough time crafting our bios. Most of us write up a quick “about me” and never give it a second thought. There’s a problem with this tactic: it’s the...
Originally Posted 2/15/18 If, as an indie author, you feel like you’re learning how to swim by jumping straight into the deep end, you aren’t alone. But, although it’s admirable to jump in both feet...
Originally posted 2/9/18 When indie authors come to me and ask “Should I just give up?” it’s hard to answer. Without knowing a lot of the history of the book or what the author has...
There’s no time like the present to assess what you’re doing and how well it’s working. From there you can realign your marketing efforts and start selling more books.
Great marketing often relies on two important resources: time and money. But it doesn’t always have rely on both equally.
(Originally Posted 2/20/20) There are a handful of book marketing strategies that are tried and true. And as such, authors can sometimes rely too heavily on these and miss out on the rest of the...