IR VERDICT:
THE WORK OF ART by Heidi Luerra is a detailed, non-nonsense guide to starting and building a creative business from someone who’s pretty much seen it all. From cringe-worthy project fails to heartwarming success stories, this book tells all and provides plenty of sensible advice to budding entrepreneurs in the hope their learning curve will be shorter. This book is an encouragement and a tough-love source of advice for creatives in all stages of their careers.