Publisher:
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ISBN:
979-8-9888392-2-4
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Paperback
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- Posted by IR Staff
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Not just for start-ups: Any founder worthy of the title needs to read (and study) STANDOUT STARTUP, Allyson Letteri’s guide to messaging the right way. Letteri’s experience in Silicon Valley tech applies to all companies, small and large. She deftly interweaves explanations and examples of positioning, USP, content, and those innumerable marketing terms to create a very manipulate-able map to follow (complete with templates). Get it soon before the competition does!