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979-8987245767
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- Posted by IR Staff
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Author Mark Schaefer’s AUDACIOUS delivers exactly what the title promises: Ways to elevate marketing messages above the noise. It’s filled with examples, from a South By Southwest (SBXSW) drone show to a Netflix show unveiling on the Empire State Building. Of course, tenets of audacity are incorporated: awe, 3D, disruption/crowd funding, the necessity of viral moments, and word of mouth marketing (WOMM, for short), among others. A must-read not just for advertisers and marketers, but also for any executive working for attention and change.