Joshua Lisec, who describes himself as the world’s #1 ghostwriter, reveals how he writes books that raise his clients’ visibility (and income) in SO GOOD THEY CALL YOU A FAKE (Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche). Why is it good to be called a fake? Because “The best publicity is absolute hatred” Lisec explains. “What unlocks greatness so great that below-average observers assume it’s either an AI trick or good old-fashioned cheating?” Lisec says he has clients from 100-plus different industries, over twenty countries, and six of the seven continents. Several clients are named in the book, including his most famous, Dilbert creator Scott Adams. However, Lisec’s process won’t work for everyone. He only takes only clients who are already successful at what they do. “This book is neither for beginners nor charlatans. For any of this book to work for you, in fact, need to be at something (or a few somethings, preferably) and know how to do it,” he writes. Lisec argues that even successful people need something extra, some “magic,” that makes them stand out in a crowded field. “The supply of people whose skills are so good they can’t be ignored exceeds the demand for said skills,” he asserts “…the bar of entry has never been lower; the bar of attention never higher.” Lisec carries his clients over that bar by ghostwriting their books. “The mastery of subject matter as conveyed by authorship commands respect in a way no other marketing investment, information, product, or services package can,” he says.
Lisec documents what his clients do in their field of expertise, then creates a step-by-step system that readers can follow in the book that he writes for the client (although his own book omits some of those steps). This leads to courses, workshops, or personal hires, each priced higher than the book. He also explains how the book is used to create courses and workshops, and personal training. “Systems for genius—that’s what I offer my clients,” he writes. “[It} looks different for everyone, yet is perfect for all…is repeatable, works for internet strangers, gets results so good no competitor can compare, and makes you the uncontested expert whose counsel and services important people seek.” Ghostwriting, he argues, is superior to traditional publishing, because even the leading publishers do not add value. For them to accept a successful but unknown person’s book, that individual must have at least 200,000 followers across at least two social media platforms. But as Lisec points out, anyone who already has such a network will, with the right marketing, make more money self-publishing. Even if the reader does not fall into Lisec’s clientele, much of what he reveals can be used by anyone who wants to write their own book or choose a ghostwriter.
Readers who are interested in writing their own books to promote themselves will find some good tips in ghostwriter Joshua Lisec’s SO GOOD THEY CALL YOU A FAKE (Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche).
~Kevin Baldeosingh for IndieReader