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The Fud Factor

Ready to embrace your inner Fearless Leader? Brendan Keegan is here to guide you on your way. In The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible, Keegan sets the record straight: Fearless Leaders aren’t born — they are made — and we all have the capability to become the Fearless Leader s we aspire to be. Drawing on lessons learned along his own Fearless Leadership journey and the lessons learned by emerging, stuck, challenged, and get-better leaders across all industries, experiences, and ages, Keegan urges us to face our fears, believe in ourselves, and inspire others through our own commitment to show up as a Fearless Leader every day.

In his carefully laid out strategy, Keegan uncovers all the qualities of Fearless Leadership and provides a clear path for aspiring and seasoned leaders to follow, a path that will empower them to achieve the impossible.

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