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Advice from IR Approved Author Albert Collu: “Stick with it and be honest in your work. Honesty radiates.”

Catapulting Change – Mindful Leadership to Launch Organizations and People received a 4+ star review, making it an IndieReader Approved title.

Following find an interview with author Albert Collu.

What is the name of the book?

Catapulting Change – Mindful Leadership to Launch Organizations and People

What’s the book’s first line? 

I was seriously contemplating a career change while writing this book.

What’s the book about? Give us the “pitch”. 

Catapulting Change identifies a myriad of opportunities left on the table far too often as similar patterns and trends emerge exposing gaps in leadership that systematically disarm individual talent, passion, and drive from those who possess these qualities in abundance. Leaders stunt their organizations by converting individuals desirous of delivering greatness into individuals stripped of their spirit and passion, reducing them to deliver “just enough” to meet the minimum requirements of the jobs but never more. They are hard-boiled down to mediocrity.

Catapulting Change delves into the grander themes of Leadership, Communication, Change Management, Incentive Programs, and more, to simultaneously launch organizations and people. While these appear to be largely aimed at organizations, they are vital for those travelling down the entrepreneurial path and for those seeking to enhance their businesses. The book delivers warning shots, contemplations, and experiences about the fine balance between managing people and success.

What inspired you to write the book? A particular person? An event? 

Years of first-hand accounts of so many things gone wrong and so many opportunities left on the table across far too many organizations that had the ability to be something more both in terms of financial performance and social responsibility. These organizations demonstrated similar patterns and trends that inevitably exposed gaps in leadership that manifested in a systematic disarmament of individual talent, passion, and drive from those that possessed these qualities in abundance. These leaders stunted their organizations by converting individuals desirous of delivering greatness into individuals stripped of their spirit and passion. They forced them to deliver “just enough” to meet the minimum requirements of the jobs but never more.

What’s the main reason someone should really read this book? 

The book sheds light on tangible “little things” that will drum up reader frustration because of their relevancy and poignancy. It dispenses with the cliché, but offers tactics to help navigate through organizations while provoking thought to overcome and modify unnecessary trends. It calls attention to the power and might of details as they are often discounted as insignificant variables in a formula of quintessential leadership that drives a culture of consensus, collaboration, and coordination. There is a strong demand for communication, execution, and the like, but often organizations fall quite short of expectations. Attrition of talent is the direct result as people feel unappreciated, undervalued, and not respected.

If they made your book into a movie, who would you like to see play the main character(s)?

Jeff Daniels

When did you first decide to become an author?

When those around me that I value and respected professionally and personally encouraged me to put pen to paper to share my observations and experiences.

Is this the first book you’ve written?

Yes.

What do you do for work when you’re not writing?

CEO of a Mortgage Finance Company.

How much time do you generally spend on your writing?

This book took well over a year to write.

What’s the best and the hardest part of being an indie?  

The learning curve to identify methods to reach audiences to share your story.

What’s a great piece of advice that you can share with fellow indie authors?

Stick with it and be honest in your work. Honesty radiates.

Would you go traditional if a publisher came calling?  If so, why?  

Yes because it is difficult to give the book the push it needs in the marketpakce when working full-time.

Is there something in particular that motivates you (fame? fortune?)

Simply helping others to stimulate reflection towards improvement for themselves and for those around them both professionally and personally.

Which writer, living or dead, do you most admire?

Jim Collins.

Which book do you wish you could have written?

Good to Great by Jim Collins.

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