IndieReader In-Store (IRIS) is IR’s publishing, book marketing and distribution service. Not just another listing, IRIS works with Edelweiss, an online interactive database used by a majority of independent bookstores (plus B&N), combining the selling power of brick-and-mortar bookstores with the vast community of self-published authors.
IRIS provides an easy, cost-effective, and efficient way for booksellers to stock and sell branded, self-published books and for indie authors to get onto the shelves of indie bookstores. Books distributed by IRIS (via Ingram Wholesale) will carry the trusted IndieReader imprint, differentiating them from the millions of other indie books on the market.
What’s the difference between a coffee and a vente Frappaccino from Starbucks? Or a tablet and an iPad? The difference is that one is just a “thing” and the other has a specific identity as part of a recognizable brand. Indie books—for better or worse—are out there on their own: no publisher, no reviews, no way for booksellers and buyers to tell them apart. IndieReader solves this problem by creating an imprint and resource where booksellers can go to get more info on self-pubbed titles (reviews, ratings, etc.) so that, for the first time, they can offer readers a choice of indie books.
Edelweiss is an online, interactive, cross-publisher catalog service that supplements or replaces traditional hard-copy publisher catalogs. It also acts as an interactive research tool for librarians, bloggers, and reviewers, creating a one-stop source, thus simplifying the ordering process.
Edelweiss is also a social media networking site that allows buyers to share book information and favorites AND to request Digital Review Copies (DRCs) from authors (a la NetGalley).
Part of Edelweiss’s appeal is its ability to present comprehensive and up-to-date information about each title in the catalog—including bestsellers, award winners, reviews, and information like where the author is based—especially important for indie titles. The more booksellers know about your book, the more likely they’ll be to want to carry it in their store.
Edelweiss has agreed to let IndieReader, via a new program we’re calling IndieReader In-Store (IRIS), include your books in their catalog. Basically, IR will act as your book’s publisher and distributor. Titles are posted with any editorial reviews—along with the book’s genre and author’s proximity to their stores—so that bookstores can decide which books they want to stock.
For bookstores to stock and sell an Indie book they must have standard terms: the book must be returnable and have a 55% discount.
Most Indie books are POD books and the cost of printing on demand puts considerable pressure on the retail price. See Can you give me some Print Cost and Discount examples. This usually comes as a shock to authors used to selling through CreateSpace or Lulu, for example, where the discount is only 25%. You may have to adjust your expectations of income when you put a POD book out in bookstores at standard terms.
So, how much does it cost to get my book in front of all those booksellers + librarians for possible sale?
The cost of listing via IndieReader In-Store is $199* per year. The renewal fee is $35.
* Assuming that your title is available via Ingram Wholesale or equivalent major distributor at 55% discount and marked returnable. If your book is not currently with such a distributor, or not returnable, or not at 55% discount, we can help you get it there.
Edelweiss is set up for publishing companies and even if they did allow individual authors, their annual fee for inclusion would discourage smaller publishing companies, or even authors with multiple titles. And membership to the ABA is not open to authors. – See more at: http://indiereader.com/get-your-book-in-front-of-37000-book-industry-professionals/#sthash.ymGe4peq.dpuf
So let’s say my title is available via the Edelweiss database. Don’t booksellers still need to want to carry them?
Most definitely. But the creation of IRIS was precipitated by the co-owner of an independent bookstore who wanted to know how IR could make it easier to carry indies and find local authors. We have since spoken to other indie booksellers across the country who are feeling the same way (backed up by recent articles in the Christian Science Monitor and Publisher’s Weekly that note increasing interest from indie bookstores in self-pubbed titles).
IndieReader has also signed up as a Partnership Publisher with the American Book Association (ABA), giving us the opportunity to participate in direct outreach to ABA member stores’ decision-makers. When you sign up with IRIS, your book’s title and information will be included on a sell sheet in a Red Box Mailing, which is an in-store marketing action kit currently sent to 1,100 ABA member stores.
Basically, IR will act as your book’s publisher and distributor. Titles are posted with their IR reviews—along with the book’s genre and author’s proximity to their stores—so that bookstores can make informed decisions about which books they want to stock.
The truth is some indie authors now have hundreds of thousands of readers. Indie bookstores are always on the lookout for new revenue sources and something that will differentiate them from the big-box stores which don’t (yet) carry indie titles.
Lots, but that will be taken care of by IndieReader.
Nope. All titles that are available via Ingram Wholesale, or other major distributors, will be able to be listed.
IRIS is not exclusive.
Here are three examples for a paperback, retailing at $12.95, with different page counts: For a 208 page book, the Print Cost to the distribution chain is $3.60. (When the author orders the book it costs $4.02.) The Wholesale Price is $5.83 (the price Ingram pays to buy it from the printer: Retail Price times 45%.)
The author gets $2.23 revenue/per book (Wholesale Price minus the Print Cost). For this example, you would have to sell 179 copies of your book to make back your $399 fee to be in the IRIS program (keep in mind that your title will be getting seen by over 37,000 book industry professionals, including retailers, reviewers, librarians, and publishers).
For a 280 page book, the Wholesale Price is $5.83, the Print Cost to the distribution chain is $4.54. (Author’s cost is $5.10.) The author can expect $1.29 per book sold. This is slightly over 10% royalty.
For a 480 page book, the Wholesale Price is $5.83, the Print Cost to the distribution chain is $7.14. (Author’s cost is $8.10.) The author can expect minus $1.31 per book sold. Yes, you would lose money per sale. A 480 page POD paperback with standard terms has to sell for at least $20.39 to earn 10% in royalties. This usually comes as a shock to authors used to selling through CreateSpace or Lulu, for example, where the discount is only 25%.
You may have to adjust your retail price when you put a POD book out in bookstores at standard terms.
My book is published via CreateSpace and I’m not sure they accept returns or offer the correct discount. Can I still set it up in the IRIS program?
At this time CreateSpace does not accept returns, which most booksellers require. They also don’t have the industry standard discount (40-55%). But don’t despair.
In some cases, Ingram Spark (the printer that IRIS uses) can re-publish a title from CreateSpace, as long as the ISBN is owned by the author. However, if you aren’t in possession of your files, or you require a change in cover or formatting, IR Publishing Services can take care of that via our IndieRescue service for a small additional fee.
Having your book enrolled in CreateSpace’s Expanded Distribution is not a detriment to enrolling your book in IRIS, as CSED is no longer exclusive. The larger issue is that CS doesn’t allow you, the author, to set the terms under which a brick and mortar bookseller can order your book.
To do that you’ll need to re-publish your book with a company like Ingram Spark (the printer that IRIS uses), which can transfer most titles over from CreateSpace, as long as you, the author, owns the ISBN.
However, if you aren’t in possession of your files, or you require a change in cover or formatting, IR Publishing Services can take care of that via our IndieRescue service for a small additional fee.
The bookstore buys your books from Ingram and then Ingram buys them from the POD printer. Using the first example in Can you give me some Print Cost and Discount examples? above, Ingram buys the book from the printer for $5.83, and the printer keeps $3.60 as the print cost, and the royalty is $2.23.
If Ingram returns the book to the printer, YOU pay back the $5.83. If the book is destroyed, that’s the end of it. If you prefer the book be returned to you, there is an extra $2.00 charged on top of the $5.83, and you get to keep the book.
We suggest that authors put their royalties into an escrow account until after the 90 day return period.
As long as you own your ISBN number, you can use the one you currently have. If your book was published as a CreateSpace imprint—or if you selected CS’s extended distribution—you will need to purchase a new one as the ones supplied by CS are not valid outside of Amazon. If, however, you purchased a universal ISBN through CreateSpace, you may use that number.
If you do not own an ISBN, you can purchase one at a discount directly from IndieReader for $99/per or from Bowker for $125/per (you can find more information about ISBNs here https://www.myidentifiers.com/isbn/about )
Option One. Reissue your book with IngramSpark.
You can create an account at IngramSpark, which will let you manage the book and receive the royalties directly. You have the choice of using a new ISBN or keeping the same one (See above). We can supply a new ISBN if you want a new one.
You can make ISBN changes to your book yourself, (changing the barcode on the back cover and the ISBN on the copyright page). If you do not wish to make the changes yourself, you can send us the interior and cover files and we will make the changes for you. A new ISBN and the work of making the changes will incur additional charges ($99 for the ISBN and $175 for the changes). Spark books are automatically returnable/55%.
Option Two. IndieReader Publishing Services reissues your book through Ingram Lightning Source.
In this case, IndieReader manages the book and sends you royalties.
We will set the correct return and discount terms. Again, we can supply an ISBN if you wish. You’ll need to send us the interior and cover files. The cost for this option is $250, plus $99 if you buy an ISBN.
No, we do not. But we do guarantee an increased level of visibility via its listing under the IndieReader brand.
It depends. If your book is already available at standard terms, your royalties will come to you in the same way as before. If you reissue your book through Spark, the royalties will be paid through Spark. If IndieReader reissues your book, we will pay your royalties.
There is a renewal $25 fee per title per year for the IRIS/Edelweiss listing.
No. It is used by booksellers worldwide.
The retailers, wholesalers, and librarians who use Edelweiss in their ordering process are focused mainly on physical books, but there’s nothing stopping you from listing eBook exclusives to give them more exposure.