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How to Increase Your Book Sales and Exposure this Holiday Season

If you’ve ever wondered how to integrate the holidays into your book marketing efforts, below are some useful tips to help you go about doing so.
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Social Media, Venting and the Importance of Finding Author Friends

Social media is like a really bad game of telephone, where you post one thing, and hours later you're sacrificing puppies in your backyard and claiming to be Harry Potter.
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Hiring A Book Marketing Company? Here’s Everything You Need to Know

You’ve considered hiring a book marketing company to help…
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Tips for Avoiding Awkward Author Photos

Listen up, authors: this is a great time to schedule ye dreaded publicity photos (kind of like head shots for actors or corporate photos for CEOs except, you know, authorly.)
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Effective Ways You Can Boost Your Holiday Book Sales…Starting Right Now!

Before you know it, Black Friday and Cyber Monday will be here and you don’t want to miss out on this beneficial opportunity to elevate your holiday book sales.
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Everything You Wanted to Know about Publishing (But Were Afraid to Ask)

For most of the history of the printed book, there were two ways for an author to get her work in front of readers: traditional publishing and vanity press publishing. That kind of limited choice is so last decade.
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The Marketing Concept that Changed My Life

The definition of insanity is doing the same thing over and over again and expecting different results, right? So, why was I applying that to each book release?
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The 15 Best Book Marketing Insights from Nine Years of IndieReader

Everybody wants to be the next Hugh Howey, Marie Force and/or…
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5 Tips for Using YouTube Marketing to Sell Books

The next wave in book marketing has arrived. Video is repeatedly seeing higher engagement than static marketing, so if you want to sell more books you’ll have to get on board with a YouTube marketing plan.
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The Truth about Traditional Publishing

There will always be issues with whatever platform you use to create books. Just like there will always be flaws within the traditional system or indie system. Pick your poison, because nothing is 100% perfect.
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Why Book Bundling Is A Creative Way to Revive Interest in Older Books

We’ve talked a lot about books that you’ve decided to re-release, book updates, and getting your rights back from a publisher, but we’ve yet to discuss the book bundle.
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Seductive Sales Copy for Book Authors

When they hear the term copywriting, most authors assume it’s only relatable to businesses trying to promote themselves online. That may be true up to some extent. But are we forgetting something?
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8 Tips on Avoiding Burnout (from someone who knows!)

Trying to do all the things — is the surest way to get none of the things done. I know this well. Because I am a victim of burnout.
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7 Self-Publishing Marketing Strategies (That DO Work In 2018)

If there’s one thing constant in book marketing, it’s change. In fact, with more than 4,500 books published on a daily basis, it’s more true with each passing day. And if that scares you, well, it should.
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8 Tips on How to Effectively Promote Your Book on Social Media

The rise of social media changed the way writers promote themselves. Some of these campaigns are truly successful in terms of creating awareness. Others fail. Effective marketing is what makes the difference.
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5 Ways to Build Your Local Market

How Marketing Locally Can Sell More Books
a stack of books on a wooden table
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5 Ways Your Book Must Stack Up to Bestsellers

The only thing that’s certain in book marketing is surprises. In fact, I’ve spent more than 18 years in the book marketing business as an indie author, and I am surprised all the time.
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Should You Write a Series or a Stand-Alone?

It's important to have variety and to make sure, whether you're writing a series or a standalone, that you give your readers what they deserve — a quality, time-consuming, soul altering, reading experience.
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What You Need to Know about Book Marketing and Social Media!

Working smarter, not harder, applies to most things. And social media should be at the top of your list of strategies to streamline.
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8 Rules to Help You Handle Bad Reviews

I remember it like it was yesterday, sometimes I still have nightmares. I was a fresh faced indie author. My shiny new book hit stores and I was THRILLED. It felt like this major accomplishment, I was up all night refreshing just waiting to see if people would love it as much as I did because that's what reviews were for right?
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How (and Why) to Revise Your Book

If you have an older book that just isn’t selling the way it used to, you’re not alone. And maybe your older book could have been better to start with.  But, once your book has been out for a while, you may be wondering if it’s time to move on or keep moving forward with your book marketing plan.  
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Best Reviewed Books of March

IndieReader's Best Reviewed Books: March Edition