Author Lisa Friesen explains that she tried working in the corporate world, but her heart was in style–hairstyles that is. Friesen worked 20 plus years in salons before deciding to write SECRETS FROM THE CHAIR, in simple workaday prose, about a side of her business many may not think much about: the art of listening.
“Beauty is not only skin deep,” Friesen writes. “My career has been so much more than cutting hair. It has gone way deeper than just hair and beauty. The stories and gut-wrenching decisions heard and connections made have been so rewarding on so many levels.”
Many customers leave their hair appointments feeling a bit better about themselves, but it’s not just the fresher look that gives them the boost. Friesen writes, “They like to be seen, heard and understood. And, “While it is not our responsibility to ‘fix’ people, it is a huge win…if we have a miserable person come in…and we are able to pull them out of their funk and offer hope.” Some readers may be doubtful that all this could happen as the result of a permanent wave. And while Friesen’s words are not exactly profound, they are worth reading, because customers may not always realize the benefits they get out of a simple cut. And it’s also because people in general don’t realize the value of good customer-relations.
Friesen explains how she was even able to make a mom who had lost her daughter to illness feel a little more hope for the future. She tells about people who don’t feel that positive about themselves and how she made them look on the bright side. In addition to her personal anecdotes, Friesen also provides some hints on how to be successful in dealing with customers: make eye contact, pay attention to verbal clues, avoid being negative.
SECRETS FROM THE CHAIR does not pretend to be more than a brief memo to those who might be thinking of starting some type of business, and a gentle rebuke to those who think that their barber or hair stylist is just another time-sucking necessity.
SECRETS FROM THE CHAIR: Love is Always In Style is a thoughtful reminder of how psychologically and emotionally valuable hairstylists can be at times of stress, while at the same time offers tips on how to run a successful business.
~James Bernstein for IndieReader