Recommended for readers who are freelance writing newbies, ANTI-SELL: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales is an easily digestible book that is loaded with tips, tricks, and stories about independent contractor life and an invaluable resource that has the potential to help novice freelancers avoid years of grief by outlining ways to sell their services, increase client trust, and boost credibility without coming off as used car salespeople. And while those who have freelanced for more than five years may not find too many new tips, they will still enjoy stories from the freelancing trenches and learning how their colleagues made the most of networking opportunities.
If one word could sum up author Steve Morgan’s overriding anti-selling theme, it would be ‘participation.’ He encourages his freelance readers to get involved with their respective communities via meetups, webinars, speaking events, and online forums, among many other avenues. His tips are peppered in between stories from other real freelancers discussing their anti-sell success tactics, and he also provides advice on finding the right clients and how to sidestep issues such as free work requests.
Not only does ANTI-SELL offer tips new freelancers can actually apply to real life, Morgan writes in a conversational style that makes the reader feel like he is speaking to them directly. His candor includes his own freelance tales of success and failure, including how one “humiliating” speaking engagement resulted in new clients. Morgan doesn’t sugarcoat the fact that freelancing isn’t for everyone due to the dedication and time involved, nor does he glaze over the idea that many leads stay just that: leads. Yet he maintains a positive attitude throughout the book, reassuring the reader that perseverance and drive pay off big time. ANTI-SELL will save fledgling freelancers hours of scouring the internet looking for tips on how to attract and maintain clients. It will also save them from blunders that can put them in the backseat when they should be driving. The book is for anyone who can’t stand the idea of self-promotion but wants the freedom of a freelance-tastic life.
ANTI-SELL: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales functions as a resource goldmine for anyone new to freelance life while providing a detailed guide on how to increase client numbers minus irritating sales tactics.
~Kent Page McGroarty for IndieReader