An Author’s Guide to Planning a Book Launch

As authors, finishing a book you’ve poured your blood, sweat and tears into and getting it ready for publication is an exciting time. It’s tempting to want to take a break and relish the feeling of accomplishment. But if you really want your book to succeed, there’s one important factor that cannot be overlooked: your book launch!

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6 Tips for Pitching to Local Media + How to Do It Effectively
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6 Tips for Pitching to Local Media + How to Do It Effectively

Marketing your book to the media is a great way to get exposure for your book. And while you may be tempted to go after the big national outlets right out of the gate, don’t overlook the opportunities right in your own backyard: your local media.

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