In book marketing, we tend to get focused on all of the online promotion opportunities that are available to us. And while it’s so important to explore and utilize those,…
Creativity is a huge part of being an indie author. And while a lot of creativity goes into writing your book, it shouldn’t end there. When it comes to book…
In creating your book marketing plan, it can be tempting to focus your efforts on advertising. But while these strategies have the potential to be effective, they can also be quite unpredictable.
When it comes to book promotion, the importance of making connections cannot be overstated and we’re lucky to live in a time where, through social media, there are so many avenues available to make this happen.
When we talk about book marketing, many authors tend to think that the ultimate goal is book sales. But what often gets overlooked is reader engagement.
Marketing your book to the media is a great way to get exposure for your book. And while you may be tempted to go after the big national outlets right out of the gate, don’t overlook the opportunities right in your own backyard: your local media.
There are a lot of difference between making your own way as an indie author and working with a traditional publisher but the main difference is personal accountability. While that sounds daunting and overwhelming, it doesn’t have to be.
Is your website working for you? Is it helping you sell more books? So many authors really don’t know the answer to this question. And with so many options out there for websites, how do you know which elements you must have to be successful?
If you’ve ever done an author event and didn’t sell many books, you are far from alone. And it’s probably not your fault, because it can take time to develop the strategies to have successful events.
When you first start out writing and publishing books, it can be incredibly hard to know who to listen to and what book marketing approaches to take. In fact, even experienced authors fall victim to some book marketing pitfalls.
If you’re a self-published author and you haven’t started using the Amazon pre-order option for KDP authors (Kindle Direct Publishing), it can really benefit your book marketing!
It’s an exciting time to be an author. And if you’re in still in the writing or editing phase, it’s a great idea to add some elements right into your book that you can use to help market your book when you publish.
The bottom line is that gaining exposure isn’t that hard, but doesn’t guarantee it will sell books. A book can get discovered countless times, but getting people to buy it becomes much more difficult.
If you’ve ever wondered how to integrate the holidays into your book marketing efforts, below are some useful tips to help you go about doing so.
You’ve considered hiring a book marketing company to help with your promotional efforts, but do you have all the necessary information? And are you ready to work alongside them? First, the biggest…
Before you know it, Black Friday and Cyber Monday will be here and you don’t want to miss out on this beneficial opportunity to elevate your holiday book sales.
You can’t go anywhere without hearing about a movie or television show getting a reboot. An update breathes new life into the work, and this isn’t only limited to the…
The next wave in book marketing has arrived. Video is repeatedly seeing higher engagement than static marketing, so if you want to sell more books you’ll have to get on board with a YouTube marketing plan.
We’ve talked a lot about books that you’ve decided to re-release, book updates, and getting your rights back from a publisher, but we’ve yet to discuss the book bundle.
If there’s one thing constant in book marketing, it’s change. In fact, with more than 4,500 books published on a daily basis, it’s more true with each passing day. And if that scares you, well, it should.
The only thing that’s certain in book marketing is surprises. In fact, I’ve spent more than 18 years in the book marketing business as an indie author, and I am surprised all the time.
Success as an author doesn’t come from writing alone. And while even the most successful authors have books that just don’t sell, they are successful for a reason. They work…
When you think of top brands, you probably think of companies like Starbucks and McDonald’s, right? You see them everywhere, and you can plan on a similar experience at every building with golden arches or a green siren.