Great marketing often relies on two important resources: time and money. But it doesn’t always have rely on both equally.
A lot of authors have strong feelings about Goodreads, but no matter where you stand, the reality is that the platform is owned by Amazon, so having a solid profile, pushing for reviews and ratings, and running giveaways to get books in hands are all part of staying competitive in today’s publishing marketplace.
Congratulations! You’ve finished your book and you’re ready to launch it into the world. Now it’s time to harness your creativity and drive to the process of marketing your baby.
No matter where you live, the past few months have no doubt wreaked some form of havoc on your personal and professional life. We’re all getting used to new ways of managing our careers, helping our kids to learn, buying the things we need, and taking care of those we love.
By Penny Sansevieri In a perfect world, book marketing would be flawless right out of the gate when a book is released. In reality, that is often not the case.…
By Penny Sansevieri There isn’t a secret formula for executing the perfect book launch. There are numerous factors in play that are constantly changing, from news and popular culture, to…
As authors, finishing a book you’ve poured your blood, sweat and tears into and getting it ready for publication is an exciting time. It’s tempting to want to take a break and relish the feeling of accomplishment. But if you really want your book to succeed, there’s one important factor that cannot be overlooked: your book launch!
I’m a HUGE fan of free book promotion strategies and one of the best ones out there that can tend to be overlooked is Amazon Author Central.
There are a handful of book marketing strategies that are tried and true. And as such, authors can sometimes rely too heavily on these and miss out on the rest…
Oftentimes, authors focus on the work behind publishing and promoting your book. But what can be equally challenging is handling the emotions and anxiety that can creep into your mind once your book is finally out there.
In book marketing, we tend to get focused on all of the online promotion opportunities that are available to us. And while it’s so important to explore and utilize those,…
Creativity is a huge part of being an indie author. And while a lot of creativity goes into writing your book, it shouldn’t end there. When it comes to book…
In creating your book marketing plan, it can be tempting to focus your efforts on advertising. But while these strategies have the potential to be effective, they can also be quite unpredictable.
When it comes to book promotion, the importance of making connections cannot be overstated and we’re lucky to live in a time where, through social media, there are so many avenues available to make this happen.
When we talk about book marketing, many authors tend to think that the ultimate goal is book sales. But what often gets overlooked is reader engagement.
Marketing your book to the media is a great way to get exposure for your book. And while you may be tempted to go after the big national outlets right out of the gate, don’t overlook the opportunities right in your own backyard: your local media.
There are a lot of difference between making your own way as an indie author and working with a traditional publisher but the main difference is personal accountability. While that sounds daunting and overwhelming, it doesn’t have to be.
Is your website working for you? Is it helping you sell more books? So many authors really don’t know the answer to this question. And with so many options out there for websites, how do you know which elements you must have to be successful?
If you’ve ever done an author event and didn’t sell many books, you are far from alone. And it’s probably not your fault, because it can take time to develop the strategies to have successful events.
When you first start out writing and publishing books, it can be incredibly hard to know who to listen to and what book marketing approaches to take. In fact, even experienced authors fall victim to some book marketing pitfalls.
If you’re a self-published author and you haven’t started using the Amazon pre-order option for KDP authors (Kindle Direct Publishing), it can really benefit your book marketing!
It’s an exciting time to be an author. And if you’re in still in the writing or editing phase, it’s a great idea to add some elements right into your book that you can use to help market your book when you publish.
The bottom line is that gaining exposure isn’t that hard, but doesn’t guarantee it will sell books. A book can get discovered countless times, but getting people to buy it becomes much more difficult.