WATCH “The Magic Shop” by Justin Swapp

This is an animated trailer, with excellent visuals and music to draw the reader into the world of The Magic Shop. It has similar vibes to edgier children’s books (that are still fun for adults) such Neil Gaiman’s Coraline or Lemony Snicket’s A Series of Unfortunate Events. Sean Orlanda—the trailer’s animator—does a great job of capturing the atmosphere of Swapp’s novel, interspersing key characters and events throughout, making it a great book trailer example that should appeal to kids.

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