The Power of Free: How to Sell More E-Books

The Power of Free: How to Sell More E-Books

by Mark Coker from Publisher’s Weekly (3/25/16) – Do you want to sell more books and increase the value of your author brand? Then give some of your e-books away for free.

To many authors, the idea of giving their work away for free is counterintuitive—and possibly abhorrent and sacrilegious. Free devalues your work, right?


Major New York Magazine Declares Indie Book Genre Worthy of Same “Attention + Respect” as Indie Music , Film

A recent five page feature story in (a) New York magazine has finally proclaimed what we, the supporters of self-published titles and authors have known for years:  Indie books, quite simply, have come a long way from vanity publishing. In fact, DIY books have been responsible for creating new genres (New Adult fiction), award-winning lit fiction (The Wake, A Naked Singularity), blockbuster bestsellers (50 Shades of Grey), Oscar award-winning films (The Martian, Still Alice), New York Times and USA Today bestsellers (by Bella Andre, Barbara Freethy, HM Ward, etc), gorgeous art and photo books, ‘zines, chapbooks and more.

To put it bluntly, self-publishing has disrupted the historically New York-based publishing world–offering another option and making, us, the readers, all the better for it.

It’s a pity to wrap this up by saying “April Fools”.  That a story like this hasn’t yet been written isn’t for lack of us trying.  Maybe next year.

With Romance Novels Booming, Beefcake Sells, but It Doesn’t Pay

ByThis corner of the book world is red hot and among the most innovative, with e-books and apps, and it needs a steady stream of fresh-faced cover models.

Toby Mundy and ALLi release London Book Fair (LBF) rights guide

By Lisa Campbell from The Bookseller (3/30/16) – Toby Mundy Associates and the Alliance of Independent Authors (ALLi) have published a rights guide in advance of the London Book Fair, showcasing 13 independent (self-published) authors, with sales ranging from 450,000 copies sold to 20,000.

The guide is aimed at helping trade publishers, either in English or in other languages, TV producers and film makers from around the world, acquire rights in the titles included. Translation rights will be handled by Georgina Le Grice at Ed Victor Limited.

In the introduction to the guide, Mundy and [Orna] Ross (Director of ALLi) added: “A small number of talented, enterprising and innovative self-published authors are achieving big sales and building big readerships. They are often doing so in intensely competitive publishing categories, like crime and thrillers, where it is most difficult to build audience and brands. The aim of this guide is to provide publishers all over the world — as well as colleagues from film and television — with an overview of some of the most exciting and successful authors in this new independent space. Each author in this guide has been selected according to rigorous sales criteria. Each wants to build even bigger audiences; each is open to different kinds of publishing and licensing deals.”