HOW TO FIND YOUR PERFECT READERS
“It can be tempting for an author to rig a marketing freighter with big nets and start trawling for a readership,” says writing coach and author Angela Ackerman on a guest post on Jane Friedman’s blog. “But your goal is not to seek out any old catch you can. To get the most out of your marketing efforts, you want to attract a specific type of reader suited to your book.”
Ackerman explains just how to do that in the rest of her post. Her first tip is to ask yourself, “What makes my novel stand out from all others like it?” Find what makes your novel unique, and you’re on your way to finding what unique kind of reader would like it. She then recommends how to find areas for marketing. Websites like Soovle, which gives you popular search terms for the communities you’re trying to locate, and Yasiv, which will give you maps of similar books to yours on Amazon, can help with this. Ackerman also suggests looking for communities talking about the topic of your book that aren’t strictly readers.
Finally, Ackerman talks about reaching out to these groups. “[Connection] takes time, and a person has to be genuine,” she says. “But ask anyone who is successful at this and she will tell you building a community that cares and invests in one another far outweighs costly ads, spaghetti promotion, or other tactics.”
If you’re interested in great tips on finding your ideal reading audience, read the whole post here.
Vi Keeland was a tax attorney before Hurricane Sandy destroyed her home and she decided to follow her passion for writing, leading to her current success as a New York Times bestselling indie author. Author Penelope Ward (interviewed by IR here) was also drawn to writing during a difficult time in her life, and also became a self-published bestseller. Earlier this year, the two successful authors joined forces to pen a wildly successful romance book, Cocky Bastard.
The title features “a Harley-riding Australian hunk named Chance” and has been hugely popular with readers. It’s been hitting bestseller lists one after the other all within a few weeks of its release in August: The New York Times and USA Today bestseller lists, and the top 100 Kindle romance list.
Keeland and Ward worked together while plotting out the book, deciding that the descriptive title was a good idea. “As indie publishers, we don’t have the luxury of a large marketing and promotion budget that can help explain our story to our readers,” Keeland was quoted as saying in Publishers Weekly. “So it’s even more important for us to convey the feel of our book with our title, cover, and synopsis alone.” The two authors wrote alternating chapters and felt they worked well together, already planning their next collaboration. They say that the biggest challenge was pricing- Cocky Bastard was priced at $4.99, an increase from both authors’ usual book prices. It seems to have worked out for them, however- another example of a great indie success.
THE LIST WHERE INDIES COUNT
Typical bestseller lists may not take into account the huge success of many indie books. Here on Indie Reader, you can find a bestseller list of only self-published books. This week, Jana Aston’s Wrong takes the number 1 spot. Be sure to check out the list to see the other indie bestsellers of the week.
Have a great weekend, Indie Readers!