Verdict: THE ROOSTER’S CROW offers a conversational tone, well-researched and innovative ideas, encouragement, and can-do attitude that will help entrepreneurs realize their dreams of success.
THE ROOSTER’S CROW strives to provide inspiration and helpful information for fledgling entrepreneurs. According to author Mark Naggar, the world needs more entrepreneurs to help boost the economy. Entrepreneurship is a calling, the rooster symbolizes a call to action and his book is a call to action to get the economy moving and promote the American spirit.
THE ROOSTER’S CROW begins by describing the Six Ps of innovation (problems, people, persistence, process, principles, and proposition) and how they can be used to inspire entrepreneurs. Naggar then describes the various types of entrepreneurs and their character traits, motivations, and barriers and he provides helpful suggestions for overcoming obstacles. The author then offers several original suggestions for creating and protecting ideas and then provides readers with information about organizations that support entrepreneurs. The chapter on social innovation provides several examples of entrepreneurs who work to improve society and the chapter on networking is invaluable, especially in its coverage of Quirky, a community dedicated to inventing consumer products.
Naggar encourages readers to use their assets to their fullest, to network and to invite the community to help and he provides information about several incubators and accelerators that entrepreneurs can tap into, such as Caine’s Arcade, the Kaufman Foundations FastTrac programs and the Veteran Entrepreneurial Transfer.
Young entrepreneurs will enjoy the chapter on competitions and college programs that promote entrepreneurism. Naggar’s coverage of how entrepreneurs can make legislation and public sector initiatives work for them is also a boon as is his coverage of funding sources, like crowd-funding and venture capital funding, The author also discusses how to use the mobile phone movement and the Internet to advantage.
THE ROOSTER’S CROW is exceptionally well-researched and it provides great resources for both budding and well-seasoned entrepreneurs. Naggar writes from the heart and acts as a personal coach, inspiring timid first-timers and intrepid serial entrepreneurs alike while helping them every step of the way.
THE ROOSTER’S CROW offers a conversational tone, well-researched and innovative ideas, encouragement, and can-do attitude that will help entrepreneurs realize their dreams of success.
Reviewed by Robin Carr for IndieReader