Got some time on your hands or some extra cash? Here are 15 more suggestions for getting the word out about your friend’s book (this makes sixty ideas so far, for those who are counting).
1. In today’s frenzied world, multiple mentions of a book may be necessary to get your message heard. So commit to sharing many times about your friend’s book, not just once.
2. Go to http://www.litlovers.com/ and tell the site about the book. There is a template for a Reading Group Guide that you could put together with your friend’s, or forward the url and let them (or their publicist) fill it out.
3. If you like the book, review it on GoodReads or Amazon.
4. Recommend the author as a speaker at your local library.
5. If your library has an annual book author luncheon or evening event, suggest your friend as a speaker.
6. Create a Wikipedia page for the author (as a courtesy, have the author read over your draft). In addition to place of birth, education, and work-related information, include anecdotes related to the authorship of the book that readers might find illuminating. If appropriate, include links to other online writings about the author or the book, to the author’s website, or a website for the book, as well as any articles or book references to include in a bibliography at the end of the entry.
7. Buy a few extra copies of the book and ask if it’s all right to leave copies in places where others might see it. For example, many hotels have reading rooms or libraries where you could put the book. You could also ask to leave a copy in the waiting room of a dentist, doctor, or other healthcare professional.
8. If you have a favorite radio show that features books, such as those on NPR, send a book with a note explaining why you liked it and why you think the author should be a guest. (Please note: If your friend has hired a pr firm for help, you might want to clear any pitches with them in advance.
9. If you’re cleared to assist with PR outreach, do the same thing with your favorite local or regional TV show, including news shows that feature authors.
10. Go to the website for TV shows that interview authors and if there is a place to recommend story ideas, include your comments about why the author and his or her book would make a great segment.
11. Write about the book at Shelfari— an online site for book lovers.
12. Take a picture of yourself holding the book and post the picture on Instagram.
13. Creating a board at Pinterest by “pinning” the cover, author photo, and any other photos or illustrations related to the new book or author.
14. If the author has budget challenges (and you don’t), offer to hire a publicist to help cover the cost of promoting the book on an hourly or retainer basis.
15. Offer to write 10 e-mails about the new book that you will send to booksellers, librarians, TV or radio producers, book reviewers, or just friends, family, or colleagues, letting them know that you liked it and why they should read it or interview the author.