how to win

Why Mark Cuban Went Indie

What makes someone decide to go indie? Part of the answer would have to do with what they don’t need from a traditional publisher.

For Mark Cuban, the Internet billionaire and owner of the Dallas Mavericks basketball team, what he doesn’t need fills a 30,000-word e-book, titled “How to Win at the Sport of Business: If I Can Do It, You Can Do It.”  Culled from Cuban’s blog postings over the years, the book is available for $2.99 via online book retailers.

So why go indie and do it with an ebook?  In a word—control. A big advance from one of the Big 6 ties an author down to commitments that they might not want to fulfill. According to a recent interview in the Wall Street Journal,  Cuban said, “I wasn’t up for doing a bookstore tour, nor did I like the financial risk reward of promoting a physical book.”

And what about the promotional muscle a Big 6 publisher can provide? Cuban estimates that his blog posts attract anywhere from 50,000 to one million readers. And with 335,000 Facebook friends and 760,000 Twitter followers, for Cuban, a PR person seems pretty expendable. Adds Cuban,  “All I have to do is get them to pay attention and hit a link.” And while this strategy might not work for everyone, it certainly makes the case for building a strong online presence, something you don’t need to be an internet billionaire to do.

Read Galley Cat’s interview.

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