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The Wall Street Journal reports that author and former New York Times columnist Harry Hurt III has self-pubbed a book.  And not only that, the upcoming title comes complete with ads and product promos!

The book, reports WSJ, is Hurt’s account of “his cross-country road trip…populated with an elite cast of characters, including former President George H.W. Bush and Mr. Hurt’s late friend, George Plimpton.

“But first, a reader has to elbow past an army of other names: energy-drink company PureSport, Maine cruise line Captain Jack Lobster Boat Tours and Hollywood Stunts NYC, a stunt training center, to name just a few.”

Says Hurt, “Our economy is down and the traditional book publishing industry is down, so it’s either cry in a corner, or do something about it.”   The book will be available for $7 on his website.  Indeed.

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