For bookstores to stock and sell an Indie book they must have standard terms: the book must be returnable and have a 55% discount.

Most Indie books are POD books and the cost of printing on demand puts considerable pressure on the retail price. See Can you give me some Print Cost and Discount examples. This usually comes as a shock to authors used to selling through CreateSpace or Lulu, for example, where the discount is only 25%. You may have to adjust your expectations of income when you put a POD book out in bookstores at standard terms.

Posted in: IndieReader In-Store