Most definitely. But the creation of IRIS was precipitated by the co-owner of an independent bookstore who wanted to know how IR could make it easier to carry indies and find local authors. We have since spoken to other indie booksellers across the country who are feeling the same way (backed up by recent articles in the Christian Science Monitor and Publisher’s Weekly that note increasing interest from indie bookstores in self-pubbed titles).

IndieReader has also signed up as a Partnership Publisher with the American Book Association (ABA), giving us the opportunity to participate in direct outreach to ABA member stores’ decision-makers. When you sign up with IRIS, your book’s title and information will be included on a sell sheet in a Red Box Mailing, which is an in-store marketing action kit currently sent to 1,100 ABA member stores.

Basically, IR will act as your book’s publisher and distributor. Titles are posted with their IR reviews—along with the book’s genre and author’s proximity to their stores—so that bookstores can make informed decisions about which books they want to stock.

The truth is some indie authors now have hundreds of thousands of readers. Indie bookstores are always on the lookout for new revenue sources and something that will differentiate them from the big-box stores which don’t (yet) carry indie titles.

Posted in: IndieReader In-Store