May 27, 2015
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Category

Business

Madness
IR Book Review  |  

Madness, Miracles, Millions

By Joseph Semprevivo, Larry Semprevivo

Rating:  star star star star star 

This faith-based memoir highlights how the Semprevivo family overcame obstacles to create, own, and operate a multi-million-dollar, sugar-free cookie company.

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IR Book Review  |  

Inside the Founding of Newsweek

By Thomas J.C. Martyn

Rating:  star star star star star 

Granddaughter Anne Alexander has pieced together her grandfather’s drafts and notes on his experiences as the initial founder of Newsweek magazine.

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IR Book Review  |  

The Art of Social Media: Power Tips for Power Users.

By Guy Kawasaki and Peg Fitzpatrick

Rating:  star star star star star 

THE ART OF SOCIAL MEDIA: POWER TIPS FOR POWER USERS is a comprehensive tool for both beginners and veteran users of social media.

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IR Book Review  |  

A Good Financial Advisor Will Tell You

By Robert J. Luna, Jeremy Kisner

Rating:  star star star star star 

Intended for affluent investors who’ve graduated from the Suze Orman-like ABCs of financial acumen and are searching for something more in-depth; this is a plain-speaking, straight-shooting collection of retirement investing guidelines.

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IR Book Review  |  

Red Hot Internet Marketing

By Penny C. Sansevieri

Rating:  star star star star star 

This easy-to-read book on how to market yourself or your product online offers guidance to the marketing newbie, with plenty of resources listed for more in-depth help for later on.

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IR Book Review  |  

Change Management In The Real World

By Kevin Rohan

Rating:  star star star star star 

Change is inevitable. On that, we can rely and agree. The question, in business as in life, becomes how best to manage change to insure our future success, rather than our demise. The Holy Grail, according to author Kevin Rohan, is change management.

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IR Book Review  |  

The Social Executive

By Dionne Kasian-Lew

Rating:  star star star star star 

THE SOCIAL EXECUTIVE is essentially a vigorous presentation, in short book form, aimed at convincing executives that they need to take advantage of social media opportunities now, or be reduced to irrelevancy.

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IR Book Review  |  

Connected To Goodness

By

Rating:  star star star star star 

This is an exhausting yet energizing tale of one man empowered. Attorney-sports marketer David Meltzer tells a good story – his, primarily, of the rags to riches to rags to riches kind, underscored by his dedication to what he calls connected to goodness.

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IR Book Review  |  

Compass

By William F. Brandt

Rating:  star star star star star 

Geared to an audience of organization leaders and consultants, Author William F. Brandt, Jr. has mapped the way to creating an organization that drives focus, motivation and success in a company.

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IR Book Review  |  

What Happens In Vegas Stays On Youtube

This rulebook offers guidance for participating in social media effectively without destroying your reputation.

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IR Book Review  |  

Got A Bad Boss?

By Noelle Nelson

Rating:  star star star star star 

There’s an endemic of bad bosses in the workplace, no question. And Dr. Nelson’s tips on how to handle the seven different manager types is spot on.

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IR Book Review  |  

The Rooster’s Crow

By Mark Naggar

Rating:  star star star star star 

THE ROOSTER’S CROW strives to provide inspiration and helpful information for fledgling entrepreneurs. According to author Mark Naggar, the world needs more entrepreneurs to help boost the economy.