Book Reviews
Sarah Caldwell
Sarah E. Caldwell is a writer and former book publicist who lives in Central Jersey with her husband and their Wheaten, Oscar Wilde.
Sarah's Posts
She Who Would Not Be Shamed
Ask A Publicist, Columns, Homepage Feature, Sarah Caldwell •
Sarah Caldwell •
Mar 12, 2013
The media can’t seem to get enough of this fluffed up feud – a near Million Little Pieces size PR scandal and it doesn’t seem to be going anywhere in haste. Read On
Tips for Avoiding Awkward Author Photos
Ask A Publicist, Columns, Homepage Sub, Sarah Caldwell •
Sarah Caldwell •
Feb 07, 2013
Listen up, authors: this is a great time to schedule ye dreaded publicity photos (kind of like head shots for actors or corporate photos for CEOs except, you know, authorly.) Read On
The Year of Positive Realism
Ask A Publicist, Columns, Homepage Sub •
Sarah Caldwell •
Jan 10, 2013
This one goes out to all independent authors, lone-ranger agents, bank tellers, checkout clerks, and everyone else searching for some greener pastures with as little effort as possible. Read On
The 12 Do’s of Christmas for Minding Your Professional Ps & Qs
Ask A Publicist, Homepage Feature, Sarah Caldwell •
Sarah Caldwell •
Dec 19, 2012
Because only your mother gives better advice. Read On
