Dear Indie Authors: How To Hit The USA Today Bestseller List

How To Hit The USA Today Bestseller List

by Joanna Penn in The Creative Penn (August 20, 2016) – This is a case study describing how I did it in case you want to try it yourself.

But remember, this is only an anecdote and one person’s experience, so results will depend on each individual situation.

Why bother trying to hit the list anyway? What does it even matter?

You don’t need to hit a list to make a very good living as an author, and many authors just get on with reaching readers without caring about them at all. Authors who are in KDP Select may also be selling FAR more than is needed to hit the list, but the criteria involves selling on multiple stores.

The lists are widely understood to be ‘gameable,’ so the results are more like an IQ test. They measure something – but not what you might think 🙂

However, there are a few reasons to want to hit the USA Today list or the New York Times list:

Find the reasons here.

Wattpad Unveils Ad-Generated Revenue Program

By Calvin Reid in PW (Aug 17, 2016) – Wattpad, the online reading and writing community, is launching Wattpad Futures, a new program that will place paid advertising between the chapters of selected stories on the site. Every time a reader views an ad, the writer will earn money.

Ashleigh Gardner, head of partnerships, Wattpad Studios, said the new program will feature “interstitial” advertising between chapters of works posted on Wattpad. Gardner said the program, which will initially run video ads, will eventually include display ads as well. The ads will be placed every few chapters and will also appear every 30 minutes during a reading session.

According to Gardner, about 100 writers invited to be part of a beta test earned nearly a $1,000 a month through the program. Some, she noted, earned nearly $2,000 a month.

Wattpad Futures is the latest effort by Wattpad, which now claims some 40 million visitors to the site each month, to create a revenue stream for its most popular authors. Gardner said the program is an extension of things like Wattpad Studios, Wattpad Stars and Wattpad Brands, which were all created to “help our writers make money.”

Read more here.

Kickstarter Hits a Publishing Milestone

by Calvin Reid in PW (Aug 19, 2016) – Kickstarter, the crowdfunding venture that allows individuals to donate money to support a variety of projects, marked a milestone last week, recording more than $100 million in pledges to general-publishing projects since it launched in 2009.

Publishing categories on Kickstarter include general publishing (which can include nonfiction, fiction, and podcasts), comics, and journalism. Margot Atwell, community manager for publishing on Kickstarter, cited several trends that she said indicate the platform’s growing impact on the current publishing marketplace.

Traditional independent publishers, she said, use the service to fund individual books. Others—like comics publisher IDW’s new imprint, It’s Alive, which uses Kickstarter to fund new editions of out-of-print graphic novels—have based their business models around crowdfunding. Still other indies, she said, are using Kickstarter to raise the funds needed to produce books with high production values.

Read more here and read more about successfully crowdfunded indies on IndieReader here.

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