Moneyball for Book Publishers: A Detailed Look at How We Read

Moneyball for Book Publishers: A Detailed Look at How We Read

by While e-books retailers like Amazon, Apple and Barnes & Noble can collect troves of data on their customers’ reading behavior, publishers and writers are still in the dark about what actually happens when readers pick up a book. Do most people devour it in a single sitting, or do half of readers give up after Chapter 2? Are women over 50 more likely to finish the book than young men? Which passages do they highlight, and which do they skip?

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4 Lessons for Authors on the Current State of Publishing

by Jane Friedman on her blog (3/14/16) – Last week I was at Digital Book World, reporting on industry discussions of current marketing practices and emerging business trends for my newsletter, The Hot Sheet. I also moderated a panel on how indie authors and traditional publishers are finding common ground and collaborating.

Friedman goes on to list the four comprehensive lessons and additional takeaways.  Must-reading for indie authors.

SCAMAZON – Amazon “Kindle Unlimited” Scammers Netting Millions

by Selena Kitt from her blog (3/13/16) – How are scammers making millions off Amazon? (And off any author enrolled in Amazon’s KDP Select program?)

It’s easy. So say digital entrepreneurs scammers like Dave Koziel – who admits to outsourcing his material, he’s not an actual writer or anything. You see, all you have to do it just upload “books” stuffed to the gills with anything, even unrelated material (romance books, cookbooks, South Beach diet books, foreign language texts, any and everything you’ve got at your disposal) then use a click-bait link at the front of the book (something like “Click here to win a Kindle Fire!”) to take the reader directly to the very back.”

You can read more of the very detailed story here

The List Where Indies Count

If you’re a regular IndieReader, then you’re familiar with our bestseller list, compiled on Sunday for Monday’s post, culled from The New York Times, USA Today and Amazon.  Looking for something to read this weekend?  Look no further than this week’s list.