Verdict: RED HOT INTERNET MARKETING won't help you get rich quick, but it will give you a place to start when you're ready to market.
This easy-to-read book on how to market yourself or your product online offers guidance to the marketing newbie, with plenty of resources listed for more in-depth help for later on.
Marketing — whether you have a product to sell, a service to offer, or a book to promote — is one of those things that everyone says you have to do, and the internet is the most powerful marketing tool there is. But for the newbie, where do you even start? This volume by book-marketing-specialist Penny C. Sansevieri of Author Marketing Experts, Inc., aims to help. It has chapters on websites — why you need one, how to start setting one up, what it should do and how; social media — what the different services are and ideas on how to use each one without being spammy; and other types of online marketing like mailing lists and videos.
For those needing to sell online, learning self-promotional strategies while not taking too much time away from production is vital. RED HOT INTERNET MARKETING offers both – an engaging read that offers clear actions to take, that won’t take up a ton of time.
The marketing strategies presented in RET HOT INTERNET MARKETING aren’t going to be useful for everyone, but they represent a good overview of the possibilities. For example, there is less information on marketing fiction, (though some of the approaches could be adapted), but for selling other kinds of products, services, or non-fiction books there are a lot of exciting possibilities.
The most significant thing for me was that reading this book actually inspires you to want to set it try out some of the suggestions right away. RED HOT INTERNET MARKETING won’t help you get rich quick, but it will give you a place to start when you’re ready to market.
Reviewed by Niko Silvester for IndieReader