If you’ve read the first two blogs related to this theme, good for you! You now have thirty suggestions to help promote your friend’s book. And if those weren’t enough—or to your liking—you will find an additional fifteen ideas below. Whether these are the first ways that you find appealing enough to consider pursuing, or you’re up to carrying out another ten or so of these 45 ideas, it’s great that you care enough about your friend and his or her book to read on!
1. If you went to college and/or professional or graduate school with the author, contact your alma mater and ask for the name of the alumni newsletter or magazine editor. Send a copy of the new book along and suggest they review the book and/or schedule an author interview. Or better yet, volunteer to do one yourself.
2. If you have friends, family members, or colleagues in other countries, ask them if they have any contacts with local publishers who might want to translate the book.
3. If the author has bookmarks or other imprinted items, offer to carry some with you to hand out (judiciously) to others you think might find it of interest.
4. If the author doesn’t have imprinted items (including pens, pencils, or bookmarks), offer to have them printed up.
5. Go to your local library, or go to their online website and catalogue, and if they don’t have your friend’s book, make a written request that they order it.
6. If you have a blog, write a story about how the book and the author have impacted on your life and why others should read it.
7. If you have any contacts at companies that might find the book useful to their employees, let them know about the book by sending along a review copy and a personal note.
8. Make a commitment to tell at least one new person a day for a week about your friend’s new book.
9. If you have any friends or relatives who work in the media, ask them to consider this book and its author as a guest.
10. As a gift to your friend, offer to buy ads for the book. (To avoid any potential problems, show your friend the ad in advance for approval.)
11. Include mention of the new book in your signature line when you send out an e-mail, as appropriate.
12. Ask your friend if they have a digital file of the book cover and/or an author photo that you could include when you’re doing e-mail pitches.
13. If you’re a sales-savvy person, offer to set up an affiliate program whereby you share in income from the book, usually 15%, as a fee for making a referral. You could sell the book directly or simply refer others to the book or publishing company’s website for fulfillment. (Consider this option carefully, however. Although this could be a win-win for you and your friend and the new book, you don’t want your friend to misinterpret your offer as being self-serving or opportunistic on your part.)
14. If you know someone who might be interested and/or helpful to your friend, send them an e-mail. Be prepared to follow-up with a review copy, if requested. (Of course use your judgment about who you will send a review copy to, when in doubt, ask your friend for approval.)
15. Keep your friend’s book in mind whenever you are visiting websites or reading blogs. If it fits, mention the book and author in the comments part of the blog if you think it makes sense to do so.
Stay tuned! More ideas for helping your friend’s book to succeed in the 4th blog next week.
Jan Yager, Ph.D. is an author, artist, and publishing executive whose 35 books have been translated into 32 languages including the nonfiction self-help When Friendship Hurts (Simon & Schuster/Touchstone) and the novel, The Pretty One (Hannacroix Creek Books). For more on this author, go here or visit the main website for her publishing company.
Copyright © 2013 by Jan Yager, Ph.D. All rights reserved.