Author/Publisher/Entrepreneur are the three hats a writer must wear to successfully self-publish, according to author/publisher/entrepreneurs Guy Kawasaki and Shawn Welch.
Kawasaki, the author of 11 previous books, and Welch, an author and developer of several iOS apps, look at self-publishing from every angle, leaving no stone unturned. They examine traditional publishing, dispelling the “fantasy” that haunts many writers waiting for their big break, and then move on to the new realities of self-publishing, asserting that the power is in the hands of writers willing to become part of the new trend of “artisanal” publishing.
Serving both as an inspiring pep talk (get over the stigma and realize that rejection from a traditional house does not mean you’re not worthy: “Self publishing is the beset thing that has ever happened to writers”) and informational resource, the book will walk you through everything you need to know about the writing, editing, the design and formatting process, distribution, and the multiple opportunities for publishing ebooks and print books, including such options as author-services companies and print-on- demand.
You’ll also learn everything one needs to know about selling and marketing your book, including how to effectively use social media and other outlets to their greatest advantage. This go-to-guide to self-publishing will help authors put their worries and excuses aside, and gather up the info needed to employ “guerilla tactics” for “guerilla –size” success. This is an invaluable resource for every author starting out on the self-publishing safari.
Reviewed by Kathryn E. Livingston for IndieReader
APE: Author, Publisher, Entrepreneur-How to Publish a Book