I started this column with the intent to chronicle my experience trying to break into the mainstream publishing business. Well, guys, this may be my last column, because…I got a book deal!
[Column ends]
Sort of. A friend of a friend contacted me a few months ago about a book he was overseeing with a bunch of different writers. We were all going to conduct interviews with comedy-related people, and compile our information into a tome that fit my mutual interests of comedy and having-written-a-book. Success!
[Column ends]
But it was not to be. My editor friend wrote me out of the blue a few weeks ago about how that book had fallen through. The publisher had backed out, sadly. BUT, he emphasized, a new publisher was even more interested in the concept; and the other writers had all slacked off, so would I be down to be the sole writer? Hell yeah, I replied! It was all but a done deal, he promised—a mere formality, really—so he suggested I get to work right away. I had a deadline of a year from now, and a bunch of interviews to line up. And line them up I did!
[Column ends]
Then, this week, my editor wrote yet again to tell me the trail had gone quiet. With no response from this publisher, he was cutting the book off and starting an entirely different book that I could maybe help with, possibly. Potentially.
[Column continues with one eye open]
Needless to say, it’s been a harrowing few months. When my editor got off the phone with me the second time, after saying the words, “All right, get to work writing your book,” I got pretty excited. You know, as people do. I thought, “This is what it feels like to be a soon-to-be published book author.”
I’m almost embarrassed I figured it would be easy. In my attempt to break in to the mainstream publishing business, I’ve implicitly agreed to give up control of the process entirely, just as I’ve implicitly agreed that there should be others who make decisions about the final product itself. It’s a trade off, of course: I let some big wigs call a few shots, but in theory I’ll be leaping into a Scrooge McDuck-style money bin full of nickels and dreams. But little did I realize the “process”—if you call such a nonlinear thing a process—would translate into such emotional volatility. One minute I’m thrilled to have finally scaled the ivory tower; the next I’m dusting myself from the fall, and the tower has mysteriously vanished.
It’s times like this that make me wonder why I write at all. In my experience, writing is 99 percent rejection—be it of my own ideas or someone telling me an article idea isn’t going to fly—and one percent feeling like I know what I’m doing. There are lots of different things I could be doing with my life; the fact that I have chosen to pursue something with so little a success rate says a lot about my propensity towards self-flagellation, or constant desire to seek validation regardless of the cost. I mean, do you think the lion trainer at the circus stops training lions when one of those lions bites his arm off? I’d assume so. (If you are a former lion trainer please verify this fact by messaging me on Friendster.)
Of course, when people like my grandparents ask me how things are doing in the writing world, I tell them everything is fine; it’s reductive, but it’s easier than telling them the truth. I visited one set of grandparents about a week ago, and my grandpa proudly showed me an article he found about a middle-aged guy telling his parents he’d been laid off. This guy’s parents were in shock at first, but rather than think of their son as a freelancer, it helped for them to think of him as a “consultant.” It sounded sexier, I guess, and calls to mind rounds of golf and expense accounts for business class tickets to Singapore. In any case, my grandpa showed me this article, and was just about as proud of me as the parents in the piece were of their son.
Basically, I lie to my grandparents to make them feel better, and they lie to themselves about me to make themselves feel better.
I finally understand book publishing, guys. See, I’m my grandparents in this scenario, and mainstream publishing is me. They string me along with the promise the everything is going just fine, and I let myself believe them because the alternative is terrifying—that rejection isn’t steeling me for eventual success, it’s just signs I’m doing the wrong thing!
I think I’ve lost my mind. Which means…this new book is totally going to work out.
Book Reviews



Hello all,
As an owner of a small publishing house in the UK (don’t worry, not a plug, promise!) I find that one of the hardest things about our industry is trust. A lot of clients approach us with the expectation of failure.
As the whole market is changing so rapidly, we offer all sorts of different deals from traditional publishing to self publishing under your own imprint and everything in between.
What most self pubbing clients find most difficult to believe is that when we quote an amount for book creation, including an amount of physical books to be produced and delivered to either them or a retailer, that our price stays the same.
I find this incredible! Only last week I had a client call me up to ‘clear his existing bill’ with us as he was doing his monthly finances. He assumed that there were various bolt on extras that I had a right, as publisher, to demand of him. He was pretty chuffed when I explained that he had already paid in full and had only to look forward to his 6 monthly royalty cheque!
Until this changes, market wide, small publishing houses such as ours will always be lumped in with the big boys and our potential clients will always assume we are out to get them.
What we want is good writers. Good writers create good books. Good books sell. When books sell, both writer and publisher make money.
I hope I’m not over simplifying this business model because so far it has been working just fine for us. We have in place a stringent submission procedure so, if your work is not what we’re looking for, you’ll know in a few weeks.
I can’t understand some companies stringing their potential writers along on the hope of a deal. It just doesn’t seem right and, more obviously to me, it seems counter intuitive. Surely stringing these poor souls along costs the publisher more than simply declining their work?
Hopefully things will soon change for the better and transparent companies such as ours will be given an opportunity to work in a climate of trust and mutual respect without having to fight through the ‘you’re out to get me’ cloud that, thanks to some unscrupulous publishing houses, most of our approaches seem a little tainted by.
Great article by the way Mr Heisler!
Kind regards,
Daniel Grubb
CEO – Fantastic Books Publishing
Finish those interviews, write the book, and publish it yourself. Your writing is clever and funny. That always sells. (Always? Yes! Always, dammit!)
I self-published my first book The Promise last month and it has been an overwhelmingly positive experience. No Scrooge McDuck piles o’ money yet, but I’m banking on productivity, longevity, and The Long Tail. (Chris Anderson’s fascinating book. If you haven’t read it, you should. It’s a life changer.)
And for Chrissakes, be thankful for those see-no-evil, hear-no-evil, speak-no-evil grandparents of yours. What’s wrong with a heaping helping of blind faith with a dash of unconditional love thrown in? Let the rest of the world tear you asunder. Grandparents are for hugs and donuts. Delusional? Better to think of it as wildly optimistic. Two sides of the same gossamer thread…
Kate Worth
Ha ha, your article made me laugh! We all have those grandparents. I think they are from a generation that thinks that having a job, any job, is a good thing
Little do they know that we are not writing because we love the job we are in
Steve, thanks for making my day with this story. We all think it’s us who are doing something wrong…so not true! Hang in there. Your writing makes people smile. That’s huge!
Keri