IndieJourney: Thomas Lloyd Qualls

IndieJourney, Self-Publishing  •  IR Staff  •  Jan 26, 2011

Song of Myself

I spent ten years writing my first novel, Waking Up at Rembrandt’s. I say that like I did nothing but sit in a room for ten years and write this novel. That isn’t true, of course. I have a day job, a penchant for travel, a drinking habit, an epicurean addiction, and when I’m not suffering a bout of espresso-induced insomnia, a love of sleep, each of which takes up a lot of time.

Still, anyone who has ever finished a novel–and all those many more who have not been able to–will tell you that the writing and re-writing and tearing apart and starting over and writing some more, not to mention the drinking caused by all this, takes up a fair bit of time. So when it was finally over I breathed a naive sigh of relief, thinking that the hard part was behind me.

Unlike almost everyone else who writes their first novel, a literary agent was dropped in my lap almost the minute I finished the book. A friend made the introduction, I mailed the novel, she loved it, I drove to San Francisco to sign the papers. Over the span of more than a year, there were two rounds of submissions to a dozen or so editors at big publishing houses. A few nibbles, no bites. And frustratingly little communication in between. I understand how hard it is to sell fiction to a major publishing house from an unproven author. Everyone wants the next hot thing, but it seems not bad enough to take the chance. Ask J.K. Rowling.

I began researching other options. I knew the publishing world was being turned on its head, just like the music industry before it, by changes caused by electronic media. I studied copyright law and read everything I could about self-publishing options. In a fit of sobriety, I wrote (and re-wrote and edited) a letter to my agent ending our relationship. And I struck out on my own.

That was almost two years ago. In the meantime, I self-published through a print on demand service, built a website and a blog, became fully engaged in the surreal world of social networking by building profiles on Facebook, LinkedIn and more, organized a successful book release party — complete with a local band, hired a public relations assistant, participated in several more book signings, have been awarded readers’ choice awards two years in a row, sponsored an independent book store on local radio, and did a month-long giveaway promotion to encourage people to keep reading books (and not just twitter messages).

Of course I want to sell books, which is half the reason for all the efforts described. But I also want to pull a Christopher Paolini. He’s the guy who wrote Eragon, was self-published with the help of his parents, and caught the attention of an editor who decided to republish his book (and several others now). So, would I go with traditional publishing if given the chance? Um, yes. As it is, I am waking the tightrope between information wants to be free and information wants to be expensive, hoping I won’t lose my footing before someone takes notice. And I’m working up the courage to finish my second novel. Because I know what comes after.

Purchase Waking Up at Rembrandt's from Amazon

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One Response to IndieJourney: Thomas Lloyd Qualls

  1. I have gone full circle: POD, Agent, fired Agent, Traditional publisher, fired each other; and now back to being on my own. I started my own house/LLC; bought a block of ISBN’s and have published myself via Lightning source. After ten years- of many of the same interests and distractions. I have come full circle.

    I do not think I would go back to traditional publishing- of course I can be bought. My experience is that I have sold more books in the last 2 months than I did in 4 years in hard cover with a traditional house. E-books are revolutionizing the industry; as a bonus the author gets most of the cash. I’m not ready to quit my day job, however once I get my 3rd and 4th novel on line, if sales are similar then it at least will be financially worth the effort.

    To be honest the only reason I published in paper at all was for reviews/signings etc. My ratio is close to 100 – 1; e to paper. http://www.amazon.com/Vengeance-Midway-Guadalcanal-novel-ebook/dp/B004NNVCMU/ref=dp_kinw_strp_1?ie=UTF8&m=AG56TWVU5XWC2

    Marketing is indeed the hardest part. Facebook, twitter, website, stumbleupon, blah, blah, blah. I also did a movie short on youtube. I have been able to keep my latest consistently in the top 1-2% of on kindle/Amazon; however getting over the hump (going viral) has remained elusive. I don’t much like being a “Book Whore”; but it is what it is. At least you can hide behind a computer screen these days.

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